Synthpop Video Turns "Sochi" Into Neologism for Anal Sex

In response to Russia's anti-gay propaganda legislation, a U.S. synthpop trio are marking the start of the 2014 Winter Olympics with the release of the humorous video "Sochi," which seeks to turn the word into a neologism for anal sex.

The song, by Potpourri of Pearls a synthpop group from Philadelphia and New York City, is produced by Calpin Hoffman-Williamson, with a video by Adam Chad Brody. It stars Mx Justin Vivian Bond, Turkey Pig, Mukethe Kawinzi and Robin Wachsberger.

As reported by Diffuser, the video channels the '80s workout scene with dated athletic footage, while Bond and others sings verses like, "Put your sochi on my D" and "Does your mother know you're out tonight?"

On their website, Potpourri of Pearls defines Sochi as "n. A delightful anus/ v. To do butt sex." Other lyrics include the directives to "Hold me like a homo/ feet up in the air now/ Make it like a porno," with the hook, "Sochi me, sochi you, everybody go to Sochi."

The video does not have much plot, and features campy, ridiculous footage, but it succeeds in replacing some of the negative onus around the legislation with a parody that is equally ridiculous and nonsensical.

The video works in much the same way as the 2003 push by LGBT columnist Dan Savage, who held a contest for his listeners to create a neologism for the word "santorum," as a protest against then-U.S. senator Rick Santorum's extreme anti-gay views on homosexuality and same-sex marriage. Savage later announced the winning entry, which defined "santorum" as "the frothy mixture of lube and fecal matter that is sometimes the byproduct of anal sex." The definition has since been absorbed into the U.S. lexicon.

As @DiffuserFM remarks on the band's website, "Potpourri Pearls' 'Sochi' video ain't the most intellectual critique of Russia's anti-gay law, but it's the most fun."