January 30, 2014
Lauren Unveils Olympic Uniforms: Made in USA
Matthew Wexler READ TIME: 1 MIN.
Designer Ralph Lauren's new Olympic opening ceremony uniform has lots of stars and stripes. It has lots of red, white and blue. And most importantly, it has a Made in America label.
The new look features a knit patchwork cardigan emblazoned with big stars, an American flag, and the Olympic rings. Underneath, there's a cream cotton turtleneck, white athletic pants, and black leather boots. There's also a wool "reindeer hat"- with braided tassels - also in red, white and blue, of course.
The most important feature, though, is its provenance - the United States. During the 2012 London games, Lauren's uniforms were a point of controversy when it was revealed that much of them were made overseas, especially in China. Ralph Lauren Corp. got the message.
"A dynamic mix of patriotic references in a classic color palette of red, white and navy defines the Ralph Lauren 2014 Team USA Opening ceremony uniform, which is proudly Made in America," the company said in a statement Thursday.
Matthew Wexler is EDGE's Senior Editor, Features & Branded Content. More of his writing can be found at www.wexlerwrites.com. Follow him on Twitter and Instagram at @wexlerwrites.
