December 18, 2012
Swiss Luxury Fashion House Dresses Football Club
Mark Thompson READ TIME: 2 MIN.
SWITZERLAND - The luxury fashion house, Philipp Plein, has been chosen to dress the US-owned football club, AS Roma.
Philipp Plein symbolizes an unconventional, virile, and passionate vision of luxury, which combines strictly Italian-made craftsmanship with highly contemporary creativity.
The players (who the designer Philipp Plein envisions as the gladiators of today: handsome, invincible, and admired, even when off the pitch) perfectly represent the brand's target audience of self-confident and highly individual young men.
The collaboration marks an important step towards the global exposure desired by American Thomas DiBenedetto, whose group acquired the club in August 2011.
This event marks the official launch of the prestigious partnership between Philipp Plein and AS Roma, starting from this season and due to run for the next four seasons.
The collaboration exemplifies the new American owner's ambitious plans to make the team known the world over through new marketing techniques.
The agreement is a winning encounter between two dynamic and modern organizations, with an international presence. The partnership gives the two brands the opportunity to promote and endorse one another, while expanding their audiences by capturing the attention of football fans and lovers of style at the same time.
Philipp Plein, designer and founder of the Swiss fashion house of the same name at Trigoria, together with Franco Baldini and Christoph Winterling, General Manager and the Marketing and Commercial Director of AS Roma, alongside a selection of players, announced the delivery of the official new uniforms for the 2012/13 season.
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A long-term New Yorker and a member of New York Travel Writers Association, Mark Thompson has also lived in San Francisco, Boston, Provincetown, D.C., Miami Beach and the south of France. The author of the novels WOLFCHILD and MY HAWAIIAN PENTHOUSE, he has a PhD in American Studies and is the recipient of fellowships at MacDowell, Yaddo, and Blue Mountain Center. His work has appeared in numerous publications.
